It started in a tiny pharmacy in North Carolina...

First formulated in 1967 by North Carolina pharmacist W. Douglas Roycroft as an over-the-counter preparation for prevention and treatment of diaper rash, EndIt! was quickly found to also treat poison ivy and poison oak.

For over 25 years, EndIt! was sold out of the pharmacy alone and there was no attempt to market it elsewhere. But in 1995, when we started receiving requests to ship around the world, we knew our our "Diaper Rash Ointment" had outgrown its hometown and was ready for the big stage. And because we found it takes care more than diaper rash, we simply named it EndIt!

Today, EndIt! is being used in a variety of organizations and is sold in many pharmacies as a skin protectant.

For 50 years, EndIt! has been the best, most effective way to treat rashes and we're not ending there.